Hey everybody, Andy here. In this post, we are going to answer a question we are asked often. How can you ethically compensate someone for Google reviews without fear of getting disbarred or any of the scary stuff that comes along with that?
Before I do this, I want to let you know I am doing a one-day live training on July 29th where I’m going to basically show our entire strategy about how we get lawyers ranked in Google Maps. And a big part of that is also getting reviews. If you’re interested in signing up for that, it’s one day. It’s live. I’m actually going to be teaching it. I’ve got a few members from my team that are going to be doing it also. And one of the big ways that you get ranks is involving reviews. That’s why this is relevant to that. So go to lawyergmb.com if you want to sign up for that. If you want more information about that. Just click the link posted above.
Who Do You Pay?
So here’s how you compensate. Basically, what you do is you do not pay the client. You pay your receptionist or paralegal, whoever is at the front, your assistant. The reason why you do this is somebody has to have something in it for them. How many times have you talked to a client, you give them a great result, and you say, “Will you leave me a review?” and they say, “Yes, of course. I’ll leave you a review. I’ll leave you a great review” and they just never do it? That’s the problem. The second there’s any sort of friction in the way that’s going to stop them, they’re going to quit–if they can’t remember their password if they can’t find your Google profile if their kids are screaming at them. Whatever it is, any sort of friction and they’re going to quit.
So there’s gotta be somebody that has some sort of incentive in it for them. If you can’t pay the client – because obviously you’ll get disbarred for paying for reviews – then what you need to do is you need to find somebody. And the best person to do that is the person who sees them when they come in and the person who sees them when they leave. And if you can basically compensate the person at the front of your law firm, honestly, I would say, $50 a review, it’s completely worth it. Because the more reviews you have, the better you’re going to rank, and not only that but for conversion rate optimization, the better you’re going to do the more reviews you have. There’s a direct correlation with having a lot of reviews and getting a lot of phone calls. We see it all the time with all of our clients. So that’s how you do it. Basically, you have to have somebody that has some sort of skin in the game, somebody that’s benefitting from a review being posted. Otherwise, it will never get done. So if you have a person at the front of your law firm, compensate them. Honestly, $50 a review, it is totally, totally worth it. And there’s a lot of different ways and a lot of different tricks that you can actually use to get them to leave reviews. Actually, if you go to my YouTube channel, I’ve got an entire hour-long training just about how to get reviews. But I’m going to be diving deep into how to get reviews and how to actually have reviews that have keywords so that you actually rank higher when you get these reviews. I’m going to be diving deep into that in the GMB training that I’m going to be doing on July 29th. I hope this helps. Let me know if you’ve ever done this before. I think there were one or two people that got it correct. I think Jay was the one that got it correct and a couple of other people got kind of close. But that’s what you do. Basically, compensate the person to do it. If you want to learn more about getting ranked in the Google 3-Pack in a very simple, non-technical way… As you know probably by now, you don’t have to be tech-savvy to implement the stuff that I teach. Go to lawyergmb.com and let me know what you think about this strategy and let me know if you’ve ever done it before. Talk to you guys soon.