Marketing a law firm is not cheap or easy.
Pay-per-click ads are a great way to drive traffic to your website and convert leads, but legal marketing is so competitive that it can cost hundreds of dollars per click.
Many lawyers also rely on billboards, but this traditional marketing method can cost thousands of dollars a month, and the ROI is questionable.
In order to stay competitive, law firms need to think outside the box.
One unique lawyer marketing strategy involves using Uber vehicles to advertise your law firm.
How does this legal marketing strategy work?
Find someone reliable who is interested in being an Uber or Lyft driver.
Provide him or her with a vehicle that is wrapped with your law firm’s branding.
Then, create an agreement that states he or she can use the vehicle as long as he or she agrees to work a minimum number of hours per week.
You are responsible for paying the maintenance costs and insurance, but the driver is responsible for paying for gas.
This is a win-win situation for both the driver and your law firm.
The driver gets to use a vehicle practically for free to earn more money, and the law firm gets an amazing branding opportunity.
Does this marketing strategy work?
Think of the car as a moving billboard-it will expose people throughout the city to your branding.
This is a great way to raise awareness in the city and attract potential clients.
However, it’s important to create an agreement with the driver that outlines how many hours per week they should work.
If the driver is only willing to work a few hours a week, this will affect the outcome of this campaign since fewer people will be exposed to your branding.
Is it cost-effective?
This strategy may seem expensive since it involves the purchase of a vehicle, but it can actually be less expensive than many other marketing methods.
If you finance the vehicle over a 72-month period, this strategy can cost less than $500 per month.
Here’s how the monthly costs break down:
- Car payments: $225
- Insurance: $200
- Wrap: $24
- Maintenance: $40
The grand total is $489.
For some lawyers, this is equivalent to only two or three clicks on a pay-per-click ad!
Plus, when the campaign is over, the vehicle will be an asset that belongs to your law firm.
Using Uber to promote your law firm may seem unusual, but it’s creative strategies like these that will set your law firm apart from others in the area.