I had a client recently disclose to me that they were really struggling to get reviews. This is a common thing with a lot of different law firms, especially family law and criminal defense firms. Also, sometimes, it’s very difficult to get people that want to actually leave you reviews.

Do Reviews Have To Be From Clients?

One tip that we give our clients is that the reviews that you get do not necessarily have to be client reviews. What I mean by that is you can have a friend, a family member, a next-door neighbor, anybody that can vouch for your character and have them go to your Google listing, and say something like, “if I were ever arrested for DUI, John Smith is the guy I would want to hire. He’s knowledgeable, he knows the law, he cares about his clients.”

You can even get another attorney to do it. What I always tell my clients is to trade reviews with other attorneys. They could say, “my name is Mike Smith, and as an attorney, I know that Bill Johnson is extremely knowledgeable in the law, I know that he handles himself very well in the courtroom, I know that he cares about his clients and if I was ever arrested, he’s the first guy I would call.”

How Do Character Reviews Help?

You don’t necessarily have to have actual client reviews, but I wouldn’t have people lie for you, they just don’t have to necessarily have clients. You can have people that vouch for your character talk about how knowledgeable you are, how much you care about the law, how much you care about your clients, how good of a job you do, and how long you’ve been an attorney.

Say, “I’ve known John Smith for 15 years, he is dedicated to his work, he’s dedicated to his clients, and he will not let you down.” Anything like that is a great source of review. It all counts, and when you’re not able to get clients to leave you reviews, it doesn’t mean that you can’t have reviews, you just have to get these reviews from somewhere else.