What can a lawyer do when he or she needs results fast – when there’s no time to wait for a brand-new website or a brilliant new marketing campaign? Keep reading, and we’ll explain how our internet marketing agency has learned to tackle the problem.

It takes roughly six weeks to launch a complete legal website with new content, so optimizing content on a lawyer’s existing site is an important interim measure. And that optimization always generates new calls and new leads – right away.

We determine what keyword or phrase is already predominant on the client’s site – it might be “family law attorney” or “medical malpractice lawyer” – something like that.


That phrase lets us determine the other keywords being used on the highest-ranking sites that predominantly use that phrase.

Basically, we just add those keywords into the existing site’s pages. The Google ranking improves, and usually, the phone starts ringing.

Google examines synonyms and close variations of synonyms to assess a page’s topic and content. For example, to rank high for “family law attorney,” the content on your site has to include phrases and words like:

1. child custody
2. child support
3. divorce lawyer
4. divorce settlement
5. and dozens of other keyword possibilities

The challenge is deciding which phrases and keywords are important. We recommend using Text-Tools.net. A membership isn’t costly – at least, you should look into the trial version.


Text-Tools tells you exactly which webpages rank high for the keyword you’re using and which additional keywords those webpages share.

You can login at Text-Tools.net, click “Semantic Analysis,” and click “TFIDF.” Enter the keyword or phrase you’ve chosen – “family law attorney” in this example.

Give the search a few moments to complete, then select “Jobs” and “Completed.” Find your search for “family law attorney,” and beneath “URL,” select “Analysis.”


The chart you’ll see next is actually simple. It shows you the highest-ranking pages using your phrase or keyword, and it specifies the additional phrases and keywords used on those pages.

Click “Show.” Choose only to see 50 or maybe 100 keywords. That will be helpful.

Then select “Compare,” and in several minutes, a comparison will appear. As you wait on it, go to your own page, use “Control-A” or “Command-A,” highlight your entire page, and copy it.


Go back now to Text-Tools. Under the chart, paste your copied content into “Semantic Analysis: Text Input” and select “Analyze My Text.”

You’ll see another chart – relax, we’re almost finished – and that chart tells you which keywords and phrases are on competing webpages – but are not on yours. Those are the phrases and words you need to include on your own webpages.

At the bottom of the Text-Tools screen, they make it even easier. They just give you the keywords you need.

With those phrases and keywords, rewrite some of your content and weave your phrases and keywords into the text.

This method alone will increase the quality of your webpage, the relevancy of its content, and your own Google ranking. You should also get more phone calls and new leads – swiftly.


Our internet marketing agency raises the Google rankings for clients by choosing the right keywords and by using scores of other effective marketing tools. Contact us to learn more.

And let us know about your own efforts to rise in the Google rankings. Tell us in the comment section below, and we’ll share your experiences.