I was recently asked if I could you give some insight into my Facebook group’s growth plotted against Facebook Ads that I’ve run? One thing I want to mention is that I’ve got over 800 members in my group, and over 3400 contacts on my email list, meaning I’ve got four times as many contacts on my email list as I have on my Facebook group.

How Did I Grow My Facebook Group?

So, I want to show you how I’ve grown the Facebook group and my email list. Please note, the Facebook group is one channel, but it’s not my most important channel. My most important is my email list, and the reason is that the Facebook group is traffic that I control. So, I’ve got a Facebook group, but at the end of the day, I don’t own the platform.

Facebook owns the platform. So, if Facebook decides one day that they want to limit the reach of groups as they’ve done with Pages, then I’m screwed. Or, if they just decide “Oh, Groups are no longer a thing, we’re going to get rid of Groups”, then my group will be gone.

It’s hard to plot exactly how my ads correlate with my Facebook group because I don’t drive people directly to my group. My main focus is to get people on my email list and then to get them on my group.

How Did I Grow My Email List?

As you can see, I’ve spent $15,650 on Facebook Ads, and that’s been primarily for two things. The first is my free Cheat Sheet, The 3 Secrets to Getting More Law Clients from Social Media, which a lot of people have opted into.

The other thing is my free Facebook marketing guide. This one here – The Free Facebook Marketing Guide, and this is what’s called a self-liquidating offer, and, it’s designed to pay for itself or at least offset a decent percentage of my advertising costs.

If you look at the behind-the-scenes stats on this, just this year that funnel alone has generated $5,449. I’ve also generated some more money offline from this funnel, but if you just look at these raw numbers, which is 15,615 minus 5449, this brings my total cost of advertising down to $10,168.

That’s a pretty big reduction, which is why these self-liquidating offers are so great. What I do is turn off the self-liquidating offer, just because I’m getting much better return on this. Even though I offset my cost on the other one, the cost per lead was more. So, I’m experimenting with just this, and then I am probably going to throw that self-liquidating offer into this funnel, but I’m going to start with just this free Cheat Sheet.

What happens is, I give you my Cheat Sheet, and then you have to enter your email address. Once we get to a landing page, you will see that I added a button that says – “Your next step – join the Official Lawyer Marketing Group on Facebook.” You click that, and it takes you right to the group, where a lot of people join. Not everyone joins, but they start getting emails from me every single day.

Every email has a YouTube video in it, which takes you to my YouTube channel. In the footer, it also says “Join my Facebook group, follow me on Instagram, watch me on YouTube,” etc.

Using Multiple Platforms To Establish Yourself As An Authority

If you go to my YouTube channel, you’ll see that my YouTube channel is pushing you everywhere as well. If you find me organically on YouTube, have the opportunity to join my email list, like us on Facebook, join the Official Law Firm Marketing Facebook group, etc.

As you can see, everything that I do is pushing you everywhere else, because I’m trying to get people into as many platforms as possible. What that’s resulted in is a little less than 1/3 of the people that are following me have ended up in this Facebook group.

What I am trying to do is make it so that people see me in a lot of different places and I have a lot of people that subscribe to me. If I’m reaching over 800 people, every day or every other day, either on YouTube, Facebook, or an email, then they get an email from me then they’re scrolling their Facebook feed, and they see me on Facebook as well. That’s creating a lot of top-of-mind awareness, which is exactly what the point of all this is; and that’s something to kind of keep in mind with your law firm as well is that you want to be everywhere.

The more you’re everywhere, the more people are going to see you as an authority, and the more people are going to want to associate with you with whatever your practice area is. As soon as they need your services or know somebody that needs your services, you’re going to be the first one that they call, and that’s top-of-mind awareness.

Dealing With Unsubscribed Contacts

One of the more important numbers is 3.400. Now one thing I also want to point out is that a few people have told me, “Well, I don’t want to email people every day.” If you’re on my email list, you get an email from me every single day, and a lot of people don’t realize that, but here’s the coolest thing…my “Unsubscribed Contacts.”

Over the last thirty days, only four have unsubscribed from my email list, and the reason is that I provide a lot of value in my videos, and that’s something you should consider as well. If you provide values, then people won’t be annoyed. They won’t consider it spam because they know that they’re getting something out of the video.

At the end of the day, people are selfish, it’s a “What’s in it for me?” type of thing. If you just focus on helping other people and making sure that you provide as much value as possible, you’ll start building your list just like this.

By providing value and focussing on helping people, while providing as much information — you will consider an absolute expert at whatever your legal field is. If you just provide as much value as possible, then people will start following you and ll start looking at you as the authority.

They’ll look forward to seeing you and the way that I know that is because nobody’s unsubscribing. If people were seeing my contact as spam, then I would have a very high number of unsubscribes. Yet, it just doesn’t happen. My unsubscribes is one of the lowest rates I’ve ever seen.

At the end of the day, my Facebook group is great, but it’s not my only avenue, so I can’t correlate my numbers based on Facebook. The one thing I can correlate is my email list growth with my ads, which has been going up steadily.