Alright, I’m going to show you how to optimize a YouTube video using a plug-in called vidIQ. This is the plugin that I use for all my videos, and I’ve got a client right now that I’m optimizing a video for, so I figure I’ll just show you how to do this and then you can do it yourself.
So first what you’re going to do is you’re going to make sure you’re using Chrome, and then you’re going to go to Google search – “vidIQ Vision”, that is going to bring you to this link right here all you’re going to do is click Add to Chrome. I’ve already got it added to Chrome obviously, so I don’t need to click that again. This is a free plug-in. Now there is an upgrade available, I pay for the upgrade just because I think it’s really cool, but there’s a ton of stuff you can do with the free version, so you can play around with it and probably — I don’t even know what the difference is. I don’t think the upgrade gives you that much other stuff, but there’s definitely a ton of stuff you can do with the free version, so check this out.
So, this is my client’s video, and he’s a motorcycle accident attorney. He’s doing a video on the number one cause of motorcycle accidents. He’s got the video up here, and one thing you’ll notice about vid IQ is it puts this entire dashboard right here, and it’s pretty cool because it gives you all kinds of stats. We just uploaded this video May 2nd, today’s May 3rd, so this went up yesterday. So there’s not a whole lot of data in here, but there’s two cool things it does. First, this tells you information about your video, but then it also tells you information about other videos as well. So you can put any video in here. So if we’re trying to rank for motorcycle accidents, let’s see… ‘motorcycle accident safety’, let’s see if we find something like that.
So, this one right here got 122 thousand views, and obviously these are just different, there’s a lot of different things you can do here, but you can look, and it’ll tell you, it’ll give you all this information about — if you want to rank for you know defensive motorcycle riding, which is probably pretty good topic to rank for, you can look, and you can see what types of tags they’re using, you can just see all kinds of stuff about their videos, so you can make your video even better.
So let me show you exactly how I do this. So I’m going to walk you through exactly how to do this. So basically, we’re going to do, you go here, you click Edit video. What you’re going to see here is basically a blank canvas. So what I typically do, is now you have to pay for this feature, but what you can start doing is you can start typing tags, so this will be “number one cause of motorcycle accidents”. So we’ll do “cause of motorcycle…” So, you can see it gives you all kinds of suggestions which is pretty cool. So “cause of motorcycle accidents.”
Now what I typically do is I want to make the first tag, and the first phrase of the keyword, of the video title, the same and then I also want to repeat the video title down here just because I think it ranks better that way. So “cause of motorcycle accidents and how to stay safe” So then what I can do… so “cause of motorcycle accidents, motorcycle accident”, “motorcycle crash”. So, what’s cool about this is that it’ll show you this and then it’ll also give you an overall score.
So typically I got sixty two point five. This is on a scale of 100. Anything over fifty is gonna be really difficult to rank for, but if you can… you know, as your as your channel grows you’ll be able to rank for some of these things, but you can see based on this that there’s six hundred twenty-five thousand searches on YouTube just for this score, or just for this, just for the term “motorcycle crash.” That’s obviously going to be a pretty competitive keyword, but basically this will give you some suggestions.
So you do “motorcycle safety” and then what’ll happen is you’ll get recommended tags down here also. So “motorcycle crash…” Now what you can also do is you can hit “Boost this Video.” You know, what’s cool about that as it gives you even more. A motorcycle crash is kind of a loaded question, what you’re going to find with a lot of this is a lot of people that are trying to find videos of people crashing the motorcycles probably but see “motorcycle safety” or “cycle accidents”.
I’ll do “accident”. We’ll do “crash”. So, let’s do — and then we’ll do — so “motorcycle accident attorney”, “motorcycle safety tips”, “motorcycle accident lawyer”, then we’ll do “Atlanta Georgia”. He’s also Alpharetta. Lawrenceville, Georgia.
So we’ll add a few things like that. He’s in Cumming, Georgia. Okay so yeah, so basically what you can do is get all the keywords there, and you can already see what number — This video’s already ranking number four for causes of motorcycle accidents which is pretty cool. So you can see a lot of this stuff happens very quickly. What I typically do for my videos is I have a standard list of things that I put in here. If you can see all of my videos have these same things in here, so basically from here to here it’s standard in every video that I have, and basically I just have this in a text document and this text document I just copy and paste in every single one, and I usually use these short links, these Google — actually you know, I’m going to have to replace these now that I’m looking at it, because G-O-O.G-L is going to not be supported in the future, so basically what I need to do is — yes so I just have a text document where I just copy and paste these, and I always put them in the same file. I think I have one for him already, but basically, we’ll just say “questions about a motorcycle accident, call me today at…” Questions… give me a call there…okay.
So now we got the tags taken care of, we got the video title. We’ve got the main keyword here, we got the main keyword in the description, and then we got this. Now here’s something else to think about. The description, you typically want the description to be like 300 characters, so I’m going short here, but if you can see on my videos what I do, is I’ve got this I’ve got this stuff here, and then I’ve got a brief synopsis right here of the video and if you look at the entire thing – right click work counter plus 200… actually I’m a little short. 231 words, but that’s okay, it’s got keywords in there, and this isn’t a really competitive search here. So we got that taken care of.
Now. Save Changes.
And one of the other cool things about vidIQ, what you can do you can save this as a template, which is awesome. So basically these are the tags that I use, the generic tags that I used for all my videos. I can do new template. Let’s call this “motorcycle safety”, or we could just call it “motorcycle accidents”. So now what I can do is I can basically set templates that I’m going to use for every video. So, for example, we’re always going to have say, “motorcycle accident”, “motorcycle attorney”, “motorcycle…”. So you can see. I mean, and then we can add these also. But what’s cool about this is I hit ‘save’ and now these are standard tags that I can use for every video, so I don’t have to do this over and over again.
So, let me give you an example. So if I go to “Six things you must know if you’re injured in a motorcycle accident, and hit Edit Video, my tags, templates, motorcycle accidents, insert tags, and you can see it just automatically inserts them all. So, it’s really cool, you don’t have to think about it and basically when you when you have standard tags that you know you’re going to use, you can just use those tags.
So now let me show you the next part of optimizing. This is kind of where we go a little further. So, one thing is the video thumbnail. Now there’s a couple different ways you can do a thumbnail. I think that it works — if you know my channel, you can see my channel looks really good because I’ve got custom thumbnails I’ve actually had a graphic designer — you can see on the side here, all my video thumbnails, how they all look really nice. So there’s another way to do this, it’s kind of a poor man’s way to do it, and that’s to use vidIQ.
So you hit ‘Create Thumbnail’ and basically what you can do is you can do a solid color,
you can upload an image of something, or you can just take the current thumbnail that you’re using which is this, hit ‘Next’ and then what I like to do is a phrase that’s going to catch the attention so “causes of motorcycle accidents”. I think it’s best to have a graphic designer do this, but you know, if you don’t have a graphic designer you want to do this really quickly, you can absolutely do it this way. So “cause of motorcycle accidents”.
I like to use contrasting YouTube colors, so like YouTube, colors are black, white and red. Don’t use black, white, and red in this video. Use like blue or use like a green or something, just to make it really pop, you know? So, let’s see, let’s add that in there, see what happens. Let’s see, delete that one, add a border. Let’s say “add a border of five at text”. Okay so now we can make it bold. Alright. So click here – “causes of motorcycle accidents”, like that.
So now you can see our thumbnail and we can play around with the text here. Let’s change that to Impact or Tahoma or something like that. So this is just a little better because it makes it stand out a little bit more. So now you can see that you know, if people look at it’s not just a thumbnail it actually has that. Again, this is my kind of last resort. I don’t do this because I think that if you have a graphic designer, it just makes it look that much better. Like if you compared that to how mine look, and these don’t cost much. I think I paid $10 per which is probably… if I shopped it out I could probably get it cheaper I just haven’t done that. So that’s another way to optimize the video.
Now, next thing you need to do. End screens and annotations. This is a really cool thing you can do, because what I like about this is that this will add an end screen to the last twenty seconds of the video. So let me show you exactly what that is. Okay so what I do, you can import from other videos. So you can see I’ve already done this here, but let me show you exactly what this is. So what I’ll do is I’ll click — I’m just going to show you how to set it up and then I’m going to show you what it is. So I do, I always do ‘Subscribe’ and then I do ‘Add Element’ and then do ‘Video Playlist’, and I do ‘Most Recent Upload’, and then that and then ‘Add Element, Video or Playlist’ and then ‘Best Reviewer.’
So now what this does is this suggest things at the end of the video, during the last twenty seconds of this video. So let me show you this here. So now if you’re watching this video what you’re going to see is these things are going to pop up that are going to basically — so right here. Alright, so this is a subscribe link. This tells people to subscribe, and then two other related videos, and once you have thumbnails on these, these will look really good. These don’t automatically appear, but I like using these, and I’ve found that my views and my watch time and just overall visibility went way up when I started using these things. Something else that’s really cool to do. So we got that saved. Another thing to do is cards.
Now cards appear on the side, and what you can do with cards and what’s cool with vidIQ, cards aren’t quite as easy to set up as end screens, so what you need to do is basically you hit ‘Add Card’, and you hit ‘Create’ and then what I typically do is I’ll just enter the URLS of some of these. So I’m not going to do this on both… do this one. So “Six things you must know if you’re injured in a motorcycle accident”. So copy that, go back here, to that, customized message. “Things to know if injured”, how about that?
Okay, so “Six things you must know….” So let me show you what this does. Seriously? I just hit cancel! Ugh, alright, hang on let me do this quickly again. Okay, so create card. So now what this does, this puts this thing right here, and you can position this wherever you want. So I’m going to put it at the thirty second mark, and then I’m going to show you what this video looks like. So what’s going to happen is, you see this card, this thing right here… Let’s go to here. So you’re going to see it’s going to pop up right here. So hold on a second. So “Six things you must know.” So, I would actually probably change this.
Alright, here’s what I’m going to do. I’m going to change this to more of a teaser, because that’s not a very good… Six things you must you know doesn’t make any sense. So what I’ll do is… let’s change this one to, here we go. ‘Edit’. We’ll change this to “Injured on a motorcycle?”, and “I’ll do six things you must know today.” So that’s a good teaser for that video, and then we can add another one. See one thing you should never do after a motorcycle accident. So let’s copy this, and then we’ll do ‘Add Card’. ‘Video Playlist’. “Never do this after an accident.” Okay. “After accident.”. Okay, and then what does this say? One thing you should never do. “One thing you should never do”. ‘Create card’. You could do up to five, I think. So let’s do one more here. Actually, that’s fine.
So what’s cool about this though is that you can save these, and you can position them wherever you want, but now you can save this template, which is really cool. So we’ll call this “Motorcycle accident template.” We’ll call that…’save.’ So now, if I go into this video, I’m probably not going to use that, so let’s go to another video that we’re working on. Let’s go to this one here. Motorcycle safety. So this is another one I optimized recently. So you go to ‘Edit Video’ and you go to ‘Cards’. Now what you can do is templates, load, choose a template – “Motorcycle accident template” – load, and look at this. It just pre-loads your cards and then depending on how long the video is, you just move them around. So that’s really cool also.
So there’s a lot of really cool stuff you can do with vidIQ, and you know, it makes it really simple to optimize your YouTube videos, and then it also gives you a checklist of different things that need to be done. Now obviously, I haven’t done everything. So ‘Share on Facebook’ and the description’s too short, but some of the other things would be like editing captions, different things like that. You can do video tags, so like this one is already ranking number nine for causes of motorcycle accidents, which is crazy because that’s how — it’s just crazy how quickly that happens.
So yeah this is vidIQ. Sorry if the video went a little long, but I think this works out pretty well. So if you have any questions, let me know. Thanks.