Hey everybody, Andy Stickel here. Hey, let me ask you a question, how would you like to do something that I guarantee you none of your competitors are doing to market themselves?
Well, let me show you what I’m talking about. Basically, I am talking about marketing yourself using influencers on Instagram, and I really believe that in a year or two years-time, Instagram is going to be the most popular social network.
I think it’s going to surpass Facebook at some point, even though Facebook owns Instagram, but you know, there’s so much potential with Instagram, and there’s just no attorneys that I know of that are really advertising or doing any sort of advertising or using influencers or anything like that in Instagram.
And part of this is because nobody really knows how to do it, so I’m going to show you how you can get influencers to market your law firm on Instagram.
Now, an influencer is somebody that has tens of thousands of followers and has, you know, I mean maybe they have 50,000, maybe they have 500,000 followers, but they have some sort of influence, and they have a large reach, and that’s what’s important.
So what you want to do is you want to find influencers in your area, and you want to pay them, you know, and it’s not a lot of money, it might be 50 bucks, it might be a 100 bucks, it might be $200 just depending on how many followers they have, but what you want to do is you want to reach out to them, and you want to pay them to promote your service. So, I’m going to show you exactly how you find them and how the entire process works right here.
Okay, so here’s what you’re going to do, you’re going to pull your phone out, you’re going to go into Instagram, I’ve got it right here, it’s going to pop up in three, two, one. Okay, so what’s going to happen is you’re going to click on the magnifying glass at the bottom, you’re going to click search at the top and on the top, you see there’s three, or there’s four sections, there’s top, people, places, sorry, top, people, tags, places, you’re going to click places.
Now, I am in Mulberry, Florida, so there’s probably not a lot of Instagram influencers in Mulberry, Florida. So, if you’re in a big location, you can click near current location, and that will work just fine. Otherwise what you need to do is enter your city, so I’m going to just enter Tampa, Florida. Now, what’s going to pop up here is the four, I’m sorry four, the nine, under here it says top posts, these are the nine most popular posts that are in Tampa right now.
Now, some of these posts are going to be people that are just like the three in the middle here, and then the one on the top left here, and that’s just what happens sometimes is that, you know, a lot of times they call them booty chicks and I forget what the guys are called it’s like muscle guys or something like that.
Now, they do have a lot of followers, they do have a lot of interactions if you want to work with them, I don’t have any problem with that, I think if somebody’s promoting your brand and they have an audience, then the more, the merrier.
But I know that some people probably don’t want to be that, so what you can do is you can kind of look through here and you can kind of look at the different profiles. So, just to look at this, let’s see this is someone from Tampa, Florida, you see she’s got 6500 followers.
Now, she probably has a lot of followers, but a lot of her followers are going to be from Tampa, not everyone’s going to be from Tampa, but a lot of them are going to be from Tampa, so keep that in mind.
They have followers from all over the country, but a decent percentage will be from Tampa. So, here’s another one, this one, 13000 followers, okay. So, look for something a little more local so this is, looks like this is a band, yeah, this is a band this doesn’t work. Let’s see what this is, brylane23, this was taken at the University of Florida or Tampa.
Now, this is a guy, this just seems like a personal page, so he’s got 2300 followers, I’m sorry 2600 followers, I’m a little dyslexic today, I don’t know what’s going on, but you can see he goes to the University of Tampa.
Now, if you’re a DUI attorney, this is the perfect guy to talk to because, you know, what you can do is you can message him, you can get, you can click on these, there’s three buttons on the top right, you click that and then you hit send message and then what you can say, you can say, “Hi, I am a DUI attorney in Tampa, Florida and I’d like to work with you to promote my firm using some influencer marketing. Would you be interested in a partnership?”
So what you can do, I mean you could, I just kind of came up with that on the spot, but basically what you want to do is you want to, you know, send them a message and offer, you know, offer to pay them to help you promote the firm.
Now, how do you promote the firm? This guy is not just going to put out a, “Have you gotten a DUI call, you know, Johnson Smith and Johnson today,” but what he’ll do or what he could do, you could work out some sort of story where basically he knows if somebody could set, look at this guy, he’s got all his pictures at the beach, you know he knows somebody that’s got in a DUI.
So what you do is you have him tell a story, and then you have him say, you know, couple weeks ago my friend Mark was at Tampa Bay and we’re out on the boat and he got a DUI and because he actually took the breathalyzer test instead of not taking the breathalyzer test or whatever it was they had the evidence that they needed to convict him for DUI. If he would have called a DUI attorney or then you can say, they could say something like, you know, I was talking to a DUI attorney Mark Smith or Smith and Smith or whatever it is, and he advised me that usually what the best thing to do is this and this and this. Now if you have any other questions about DUI, this guy is extremely knowledgeable, he’s the guy you want to talk to, so give him a call.
And, then a lot of times what they’ll do is you can put, in Instagram you can’t actually put links in the actual post but they’ll put a link in the bio, so then he could say and then a lot of times you’ll do a video or you can do a picture, I mean there’s a lot of ways to do it, but really the way to do it is tell a story that people can relate to and have you be the solution to the problem in their story, and it works really well.
I mean it’s something that, you know, you should at least try and honestly, this probably doesn’t cost, this guy will probably do this for like 50 bucks, you know, and doing that you can probably reach 2600 people, a lot of which are the younger generation that obviously are constantly going to the beach. I mean here he is, here he is with a beer in his hand, now they’re in Miami here, but he lives in Tampa, this is the lifestyle.
So these are the type of people that you can go after, but it doesn’t have to be just these party guys, it can be anybody. I mean a lot of people use Instagram, and if you can figure out creative ways to, you know, reach out to somebody that have a big following, and then you reach out to them and say hey, would you mind, would you want to work together and then if they say yes, you know, it’s not going to cost you a lot of money.
It’s going to be cheaper than Google AdWords, it’s going to be cheaper than Facebook advertising and then just work with him, get creative, and figure out a way to make it work. So, hopefully, this helps you.
If you guys have any questions feel free to let me, feel free to reach out and let me know. I’d be happy to help, I’d be happy to kind of tell you some of the ideas that I have specific to your firm if you want to just shoot me an email or leave a message in the comment even better and I will talk to you guys soon, thanks.