When it comes to search engines, if your page isn’t relevant then it’s not visible.
Google rewards pages that are relevant to the searched topic by moving them up in the rankings.
This is good news for law firms and attorneys looking to increase web traffic.
Because you can use this one simple tip to increase the relevancy of your website and boost search rankings.
Why is Relevancy So Important for Google Search rankings?
Relevancy is a key factor in ranking for any topic in Google.
The more relevant your page is to the searched topic, the higher it will rank.
To improve the relevancy of a page, we’re going to show you how to utilize the power of supporting pages.
There are two ways to use supporting pages to show up higher in Google.
One way is through creating new content and the other way is by using existing content.
Method #1: Create New Content as Supporting Pages
For example, let’s say that you practice family law and want to rank for divorce.
To increase the relevancy of your divorce practice page you should create five pages with supporting content.
We call these supporting pages.
Supporting pages are made up of content that is relevant to the page you want to rank for.
In the divorce lawyer example, you could create supporting pages with topics like “Divorce lawyer fees” or “How long does a divorce take?”
Add backlinks to the supporting pages that point to the page you’re trying to rank.
All five supporting pages should include these links.
Google loves fresh content.
Creating new content on your chosen topic is a great way to stay visible in the search rankings.
However, turning the new content into supporting pages with links to the page you want to rank will really increase your web page’s relevancy and make your site show up in the search rankings.
Method #2: Simply Transform Existing Content into Supporting Pages
It’s possible to use this method without having to create any new pages at all.
If your website already has a good amount of existing content then linking to supporting pages will be even easier for you.
There’s a simple way to check which existing pages you can use as supporting pages. Just do a Google site search.
We’ll use a random website for example – Cordell Cordell.
In place of Cordell’s website, type in your own.
Go to the Google search bar and type this “site:https://www..cordellcordell.com”.
Google will show how many pages you have indexed.
There are 1,960 for Cordell Cordell, but most attorneys we see have anywhere from 17 to 250.
Now search your site index for the keyword you want to rank for.
Type in “site:website and keyword”.
For example, “site:https://www..cordellcordell.com divorce”.
The pages will be listed in order of relevancy to the keyword.
Take the first five pages and add links to your practice page that you want to rank.
Use this Simple Trick for Your Website
It’s that easy.
Whether you create new content or link to existing content this is a quick way to boost your relevancy and improve your web page rank!