I was opening my mail today, and I got something from Dyson, the vacuum cleaner company. It was an ad for some of their latest vacuums, but what I want to highlight is why Dyson sucks at marketing.

Where Dyson Failed In Their Marketing

The ad is great quality with high-end pictures, and it contains new ideas and information about the history of the Dyson Vacuum. There’s even a picture of the guy from Dyson inspiring young minds. In short, Dyson is all about solving problems.

Then, we open up the ad to see how they invent things to perform better. There’s research, design, development, etc. They even mention that like everyone, they get frustrated by products that don’t work properly. There’s even another section about the Dyson digital motor V10.

Here’s the problem, Dyson does not say anywhere in this how it benefits me. It does not tell me how this is going to be better than my vacuum cleaner. It does not tell me how is this going to benefit my life or make my life better. All it does is talks about them over and over again.

No One Wants To Hear You Talk About Yourself

Imagine if you go to a party, and all you do is talk about yourself and how great you are. Will people like you? No. Are people going to want to spend time with you? No.

Are people going to want to hire you for whatever service you have? No, they’re going to talk about the jerk that just talked about himself the entire party. This is what Dyson and so many marketers don’t understand.

Dyson probably spends millions of dollars on advertising, and they’re still not getting this basic concept down. If you want to get more clients, don’t suck like Dyson. Tell people how you’re going to benefit them, and you’ll get a lot more clients.