People who are in need of legal services want to work with an attorney who is known as an expert in a certain practice area.

Fortunately, it doesn’t cost thousands of dollars to establish yourself as an expert.

In fact, it only takes a few minutes of your time to implement the best strategy for marketing law firms as experts in their practice areas.

Legal Marketing Strategy to Establish Authority

To implement this strategy, it’s important to keep an eye on the headlines so you can look for stories that are relevant to your practice.

For instance, a story about someone who was released from prison after being wrongfully convicted of a crime would be relevant to a criminal defense attorney.

Film a short video of yourself discussing the story using your iPhone.

It doesn’t have to be fancy-in fact, it’s better that you keep the video simple instead of using professional lights or adding a logo overlay.

Discuss why so many defendants are wrongfully convicted and how the justice system should change in order to protect these innocent people.

Send the video to reporters either via email or Twitter.

Be sure to send the video to the reporter who wrote the initial story and let him or her know that you have an interesting take on the topic.

Then, find other reporters who also cover this subject and send them the video as well.

Some law firms who implement this strategy will hear back from one of the reporters right away.

The reporter may ask to feature the video or in some cases, he may be interested in interviewing you for a follow-up piece.

This is free marketing for lawyers, and it only took a few minutes of your time. Plus, it establishes your law firm as the authority on the subject.

The Importance of Repeating the Process

Many law firms will not hear back from reporters immediately.

It may take a handful of videos on different topics before a reporter finally responds.

Be persistent with this strategy no matter how long it takes.

Eventually, a reporter will be interested in hearing what you have to say.

Being featured by one reporter can have a huge impact on your business.

Both journalists and potential clients will slowly start to think of you as an expert in this area.

In the future, journalists may even start reaching out to you for comments whenever another relevant story breaks.